No 1 (97) (2024): Bulletin of Sumy National Agrarian University | Bulletin of Sumy National Agrarian University

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Published: 2024-01-29

ECONOMIC MANAGEMENT: THEORY AND PRACTICE

FROM IDEA TO IMPLEMENTATION: STEPS IN CREATING A STARTUP IN THE WOODWORKING INDUSTRY

Valeriia Shcherbak, Serhii Serik

3-8

DOI: https://doi.org/10.32782/bsnau.2024.1.1
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MANAGEMENT

INFLUENCE OF SELF-MOTIVATION AND SELF-CONTROL ON THE DEVELOPMENT AND ACHIEVEMENT OF MANAGER'S GOALS: STRATEGIES AND EFFECTIVE PRACTICES IN THE ORGANISATIONAL CONTEXT

Olga Hnylyanska, Oleh Kariy

9-14

DOI: https://doi.org/10.32782/bsnau.2024.1.2
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MARKETING

THE CONCEPT OF GOODS IN THE CONCEPTS OF MARKETING MANAGEMENT

Iryna Vakulishyna

15-18

DOI: https://doi.org/10.32782/bsnau.2024.1.3
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DIAGNOSTICS OF MANAGEMENT OF MARKETING BUSINESS PROCESSES IN REAL ESTATE ENTERPRISES

Xiao Wanxin, Marharyta Lyshenko

19-23

DOI: https://doi.org/10.32782/bsnau.2024.1.4
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CONNECTION AND INTEGRATION OF BRANDING AND CONTENT MARKETING

Maksym Yashchenko

24-30

DOI: https://doi.org/10.32782/bsnau.2024.1.5
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ORGANIZATIONAL AND ECONOMIC PROBLEMS

USE OF LAND RESOURCES FOR FOOD PRODUCTION IN UKRAINE: THE PRE-WAR PERIOD AND THE CURRENT STATE

Olena Pohorielova

31-39

DOI: https://doi.org/10.32782/bsnau.2024.1.6
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DEVELOPMENT OF DAIRY CLUSTERS AS A TOOL FOR AGRICULTURAL ENTERPRISES' PRODUCTION DIVERSIFICATION

Yuriy Danko, Dmytro Zhyvytskyy

40-45

DOI: https://doi.org/10.32782/bsnau.2024.1.7
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INTELLECTUAL CAPITAL OF THE REGION AS A FACTOR OF INNOVATIVE DEVELOPMENT OF BUSINESS ENTITIES

Ruslan Mann, Oleksandr Shulha

46-52

DOI: https://doi.org/10.32782/bsnau.2024.1.8
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STAKEHOLDERS AND THEIR INTERACTION WITH INSTITUTIONS OF HIGHER EDUCATION IN THE TRAINING OF HIGHLY QUALIFIED PERSONNEL FOR THE AGRICULTURAL SECTOR OF THE ECONOMY

Halyna Zapsha, Viacheslav Sedov

53-59

DOI: https://doi.org/10.32782/bsnau.2024.1.9
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