No 4 (96) (2023): Bulletin of Sumy National Agrarian University | Bulletin of Sumy National Agrarian University

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Published: 2023-11-25

ECONOMIC MANAGEMENT: THEORY AND PRACTICE

THE ROLE OF COMMUNICATION IN DEVELOPING A STRATEGY FOR ANTI-CRISIS DEVELOPMENT OF ENTERPRISES

Olena Ilchuk, Ivanna Udud, Arsen Ivanochko

3-7

DOI: https://doi.org/10.32782/bsnau.2023.4.1
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CURRENT TRENDS AND CHALLENGES OF THE DAIRY INDUSTRY IN UKRAINE

Anna Mozhelianska

8-11

DOI: https://doi.org/10.32782/bsnau.2023.4.2
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BUSINESS ECONOMICS

RETROSPECTIVE ANALYSIS OF THE CONCEPT “ENTERPRISE CAPITALIZATION”: GLOBAL AND DOMESTIC EXPERIENCE COMPARISON

Оlena Liutak

12-18

DOI: https://doi.org/10.32782/bsnau.2023.4.3
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MARKETING

MARKETING PROJECTS: ESSENCE AND CLASSIFICATION

Iryna Boiko, Mariia Turchyna, Olesia Tur

19-25

DOI: https://doi.org/10.32782/bsnau.2023.4.4
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COMPETITIVENESS MANAGEMENT

USE OF CRM – SYSTEM IN UKRAINE IN CONDITIONS OF UNCERTAINTY

Olena Berestetska, Nataliia Riznyk

26-31

DOI: https://doi.org/10.32782/bsnau.2023.4.5
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REGULATION OF INNOVATION AND INVESTMENT DEVELOPMENT

RESEARCH ON URBAN E-WASTE MANAGEMENT IN CHINA BASED ON SMART TECHNOLOGIES

Han Yafeng, Tetiana Shevchenko, Liang Rui

32-38

DOI: https://doi.org/10.32782/bsnau.2023.4.6
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SOCIAL AND ENVIRONMENTAL ECONOMICS

ECONOMIC AND ENERGY SECURITY OF UKRAINE IN CONDITIONS OF WAR

Oleksandr Kubatko, Bohdan Kovalov, Anastasia Yaremenko, Vladyslav Piven

39-47

DOI: https://doi.org/10.32782/bsnau.2023.4.7
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MANAGEMENT

RATIONALITY ANALYSIS OF UNIVERSITY BRAND IMPLEMENTATION PATH

Liang Rui, Han Yafeng, Kseniia Bliumska-Danko, Yuriy Danko

48-54

DOI: https://doi.org/10.32782/bsnau.2023.4.8
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МЕТОДИЧНИЙ ПІДХІД ДО КЛАСТЕРИЗАЦІЇ РЕГІОНІВ КИТАЮ ЗА СТУПЕНЕМ ПРОЯВУ КОНКУРЕНТНИХ ПЕРЕВАГ

Лю Дзеюй

55-64

DOI: https://doi.org/10.32782/bsnau.2023.4.9
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FORMING THE INTERACTION OF KEY STAKEHOLDERS TO ENSURE THE EFFECTIVENESS OF INNOVATIVE PROCESSES IN THE SOCIAL SECTOR

Yuriy Danko, Xu Weidong

65-69

DOI: https://doi.org/10.32782/bsnau.2023.4.10
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