No 3 (99) (2024): Bulletin of Sumy National Agrarian University | Bulletin of Sumy National Agrarian University

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Published: 2024-10-25

ECONOMY

MANAGEMENT OF INNOVATIVE DEVELOPMENT OF THE AGRICULTURAL SECTOR IN THE CONDITIONS OF A DIGITAL ECONOMY THROUGH THE PRISM OF AGILE APPROACHES

Mariia Ihnatko

5-9
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SOCIAL GUARANTEES IN THE SYSTEM OF CORPORATE RESPONSIBILITY OF CONSTRUCTION COMPANIES: ECONOMIC MECHANISM OF PROVISION

Kateryna Serediuk

10-14
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CONCEPTUAL MODEL OF STRATEGIC PROVISION OF INNOVATIVE AND INFORMATIONAL CHANGES IN THE NATIONAL ECONOMY OF UKRAINE

Oleksandr Sydorov

15-20
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THE ROLE OF THE MEDIA IN ANTI-CORRUPTION POLICY AND THEIR IMPACT ON ECONOMIC SECURITY

Artem Khavanov

21-25
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MANAGEMENT

THEORETICAL ASPECTS OF ADMINISTRATIVE MANAGEMENT OF THE QUALITY OF PROVISION OF SOCIAL SERVICES

Marharyta Lyshenko, Vitaly Lyshenko

26-33
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USE OF STAFF MOTIVATION AS A TECHNOLOGY OF BUSINESS PERSONNEL SECURITY MANAGEMENT IN THE BUSINESS MANAGEMENT SYSTEM

Nataliia Nosan, Nataliia Zachosova, Nadiia Haponenko

34-38
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MARKETING

DIRECTIONS FOR OPTIMIZING THE MARKETING MANAGEMENT OF THE COMPANY’S PRODUCT POLICY BY DEVELOPING A MARKET STRATEGY

Marharyta Lyshenko, Yurii Us

39-44
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THE IMPORTANCE OF CRM SYSTEMS FOR INCREASING THE EFFECTIVENESS OF THE COMPANY’S MARKETING

Serhii Mieshkov

45-50
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METHODOLOGICAL PRINCIPLES OF MEASURING THE SUCCESS OF MARKETING STRATEGIES IN THE CONTEXT OF THE GREEN ECONOMY

Vladyslav Romanenko

51-57
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ENTREPRENEURSHIP AND TRADE

THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF INFORMATION ENTREPRENEURSHIP

Andrii Dobrynskyi

58-63
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STRATEGIC ASPECTS OF BUSINESS MODEL FORMATION IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Liudmyla Shostak, Margaryta Sadovska, Sofia Matviychuk

64-68
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ORGANIZATIONAL AND ECONOMIC PROBLEMS

SMALL-SCALE FARMING IN INCLUSIVE RURAL TRANSFORMATION AS A FACTOR IN INCREASING THE RESOURCE POTENTIAL OF REGIONS

Olena Nifatova, Yuriy Danko

69-75
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STRATEGIC ASPECTS OF RENOVATION OF INFRASTRUCTURE OF THE AGRICULTURAL SECTOR OF UKRAINE ON THE PRINCIPLES OF SUSTAINABILITY

Vitaly Burkun, Hrachia Amirkhanian

76-81
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