CHARACTERISTICS OF REGULATORY SYSTEMS IN E-COMMERCE AS AN OBJECT OF MODELLING

Abstract

In the modern digital environment, e-commerce serves as one of the key drivers of economic growth, transforming traditional models of trade and interaction between businesses and consumers. However, the rapid development of this field is accompanied by complex challenges related to the need for effective regulation. Existing regulatory approaches often lag behind technological innovations, leading to the emergence of new risks - particularly in the areas of consumer rights protection, cybersecurity, transaction transparency, competition, and ethics. The problem is further complicated by the high dynamism of the electronic market, the transnational nature of online trade, and the need to balance excessive regulatory pressure with the freedom to innovate. Under such conditions, there is a growing need for a comprehensive systems-based approach to analyzing regulatory systems in e-commerce—taking into account their structure, functional states, properties, and interconnections with the external environment. Based on the discussion of various aspects of regulatory systems in e-commerce, it can be reasonably argued that they represent complex, multi-level structures that include interrelated states, properties, and functions. These components are not only closely connected but also interdependent, forming dynamic systems capable of adapting to external changes and challenges, while ensuring the stability, security, and efficiency of e-commerce. It is substantiated that the adaptability, interconnectedness, self-organization, robustness, resilience, and integration of regulatory system properties play a key role in its ability to self-improve and innovate, as well as in maintaining trust and meeting user needs. It is also demonstrated that the functions of regulation and compliance, monitoring and control, innovation facilitation, security assurance, conflict resolution and complaint management, and market resilience interact with system properties and states, supporting their adaptation and development in response to the challenges of the modern digital world. Overall, these complex interactions between states, properties, and functions form the foundation for understanding and further developing effective management strategies in the field of e-commerce.