Strategic directions management development of marketing activity agricultural enterprises
Abstract
The article is devoted to a comprehensive analysis of theoretical and practical aspects of managing the development of marketing activities in agricultural enterprises. The research topics are revealed on the basis of the conducted researches on the main conditions and tendencies connected with the introduction of marketing support in the agricultural enterprises of Ukraine. The relevance of the study is determined by the fact that the development of marketing activities in today's dynamic environment, plays a key role in ensuring the success of enterprises.
It is determined that the success of the enterprise, the effective implementation of its strategic plans depends on a number of subjective and objective factors, among which an important role is played by factors related to the improvement of marketing activities. In turn, the implementation of strategic directions for the development of marketing activities is carried out with the help of the strategy chosen by the company, because it is, under conditions of successful implementation, ensures the achievement of the goal. The development of these priorities is impossible without the formation of elements of marketing support for enterprises and the formation of marketing services.
References
2. Ansoff I., 1999. Novaia korporatyvnaia stratehyia. [New corporate strategy]. St. Petersburg: Peter com. 416 с.
3. Artimonova І. V., 2010. Kontseptsiia marketynh-miks yak osnova prohramno-tsilovoho pidkhodu do orhanizatsii marketynhovoi diialnosti pidpryiemstva [The concept of marketing mix as the basis of program-targeted approach to the organization of marketing activities of the enterprise]. Current economic problems. no. 8 (106). pp. 94-101.
4. Vahner І., 2014. Rol stratehichnoho analiz u vybori ta rozrobtsi stratehii upravlinnia pidpryiemstvom [The role of strategic analysis in the selection and development of enterprise management strategy]. Economic analysis. no. 8, pp. 98-104.
5. Dei D., 2003. Stratehycheskyi marketynh. [Strategic marketing]. Moscow: «Eksmo» Publishing House. 640 p.
6. Krevens D., 2003. Stratehycheskyi marketynh. Evropeiskaia perspektyva. [Strategic marketing]. Moscow: «Williams» Publishing House. 752 p.
7. Kudenko N. V., 2002. Marketynhovi stratehii firmy [Marketing strategies of the firm]: monograph. Kyiv: КNЕU, 245 p.
8. Lamben J.-J., 1996. Stratehycheskyi marketynh. [Strategic marketing. European perspective]. St. Petersburg: Science. 589 p.
9. Porter M., 1998. Stratehiia konkurentsii. Metodyka analizu haluzei і diialnosti konkurentiv. [Competition strategy. Methods of analysis of industries and activities of competitors]. Kyiv: Foundations, 1998. 390 p.
