DIGITAL RISKS IN BUSINESS DEVELOPMENT MANAGEMENT

Abstract

It is proven that the number of digital risks, the intensity of their impact and the probability of their manifestation within the financial and economic activities of enterprises are constantly growing: the nature of digital risks is multifaceted, and the impact is systemic and large-scale, and therefore they pose a threat to the functioning of companies and the implementation of their strategic development goals. Arguments are provided in favor of the hypothesis that effective digital risk management is a critically important element of strategic planning and functional management. It is established that digital risk management is an effective tool for maintaining a high level of trust of customers, partners and other stakeholders in the company's activities, and is also important for forming corporate faith of personnel in the prospects for the development of the enterprise. The ranking positions of countries in terms of cybersecurity and digital development indicators (in terms of leaders and outsiders, as of the beginning of 2025) are summarized. The list of main types of digital risks is specified, which includes: phishing, ransomware, DDoS attacks, malware, cyber interdependence, geopolitical risks, deep fakes, cybercrime. It is assumed that the level of digital literacy of enterprise personnel significantly affects the ability to prevent digital risks and minimize their consequences for corporate resources and business reputation. It is found that the combination of technical solutions, personnel measures, legal protection and strategic management creates the basis for reducing digital risks during the implementation of the enterprise's development strategy. It is established that as a reaction to the active spread of digital risks in management science and in practice, a separate functional direction of organizational management has been formed digital risk management, the purpose of which is the timely identification, assessment and development of measures to reduce the level of digital risks and minimize their number. For a company to professionally perform digital risk management tasks, it is advisable to combine the efforts of internal security-oriented management specialists and external digital risk management professionals, such as employees of IT service companies.