INVESTMENT RISKS IN BUSINESS ACTIVITIES

Abstract

Ensuring a continuous production process requires constant financing of production and sales processes, current and capital costs. Under the influence of external and internal factors, the organization of the business process can be complicated by a temporary lack of financial resources, the need for which enterprises can compensate by investing. At the same time, business structures may have an available monetary resource, but it is impossible to remove it from circulation at each specific stage of development without production losses. Therefore, it is worth stating that investment activity is a necessary prerequisite for the development of enterprises in the developed countries of the world. It is characterized by an extensive system of tools for attracting financial resources, the development of which is determined by the purpose and direction of investment activity. The main motivating factor for the use of the investment component is the desire of enterprises to increase their own entrepreneurial capital. In the article, the author considers the theoretical aspect of the formation of investment risks that arise at enterprises during the implementation of business processes: from the beginning of the implementation of an idea to its implementation in the final product. Risks as a phenomenon are characteristic of the life activities of both individuals and legal entities. Their division is carried out depending on the field of occurrence, however, each of them is associated with certain losses (capital, technology, future benefit, image, currency losses). However, the losses that arise in the investment process are much greater for the representatives of the business cluster than for ordinary citizens. In this regard, there is a risk management system at enterprises aimed at phased and consistent planning and forecasting of current and prospective results. In addition, the author considers a number of risk minimization methods and emphasizes their comprehensive approach, considers the advantages and disadvantages of their application. In modern conditions of development, the process of internal investment (self-financing) and orientation towards own development is typical for Ukrainian enterprises. Conclusions were made regarding the need to attract investment resources to production processes.