Methodological principles for determination and assessment of competitiveness of rural green tourism enterprises

Abstract

The article substantiates the methodological principles of determining and assessing the competitiveness of rural green tourism enterprises. Emphasis is placed on the fact that its level is influenced not only by the internal environment of the enterprise and industry, products and services, but perhaps the greatest impact is exerted by intersectoral competition, primarily from agriculture. To assess various aspects of competitiveness, a set of methods is proposed: statistical and economic, computational, normative, mathematical modeling, questionnaires, surveys. An algorithm has been developed and meaningful stages of research have been identified. The principles of competitiveness assessment are offered.