FORMATION AND DEVELOPMENT PROSPECTS OF THE AGROTOURISM MARKET

Анотація

In the modern era, the diversification of the national economy and ensuring its sustainable development necessitate the rapid development of the non-oil sector. In this regard, more efficient use of existing potential in the regions, the application of innovative approaches, the development of human resources and the expansion of alternative areas of activity are of great importance. Strengthening cooperation between the state and the private sector, especially in rural areas, in the direction of increasing economic activity and creating new sources of income, is one of the main priorities. At the same time, the scale of existing problems is wider and their solution requires a comprehensive approach. Agrotourism is considered one of the promising directions for the diversification of economic activity in rural areas. The formation and development of this sector is determined by the interaction of various factors, including economic, social, environmental and institutional factors. In the process of forming the agrotourism market, the adjustment of supply and demand, improving the quality of service and the development of market infrastructure are of particular importance. At the same time, issues related to the full assessment of the existing potential in this area and its efficient use still remain relevant. The development of agrotourism in rural areas plays an important role in increasing employment, increasing population incomes and accelerating the socio-economic development of regions. This type of activity also creates conditions for the expansion of alternative tourism destinations and more effective use of local resources. Improving institutional mechanisms, promoting entrepreneurship and increasing the competitiveness of services are among the important conditions for the development of the agrotourism market. The article analyzes the formation and development features of the agrotourism market, systematizes existing problems and puts forward substantiated proposals regarding the future development prospects of this area.